ZMDI- A Greener Future Under a Pink Umbrella 2014
The Global Marketing and Communications team of ZMDI are proud to announce our 2014 marketing theme. As the energy efficiency company, we are not satisfied with just offering solutions that contribute to reducing the need for energy and thereby helping to avoid harmful emissions being released into the environment. At ZMDI, we believe that our mission is also to spread the word that energy efficiency is cool, and our corporate motto "Pink is the New Green" articulates our deep commitment to helping make the world a better place.
In 2013, our theme to "Pinkify the World" communicated our growing global footprint as well as our mission to spread the word about what makes ZMDI different.
In 2014, our theme is "A Greener World under a Pink Umbrella." This message further accentuates our mission to create products that enable our customers to develop energy efficient solutions. The additional message in our 2014 theme is that our products have tremendous impact, not only in the automotive market but also in industrial, IT, medical, white goods and consumer products. The pink umbrella represents our global position as well as our ability to affect change in practically every industry through our technical expertise and predominating mission of reducing harmful emissions by developing products that contribute to a greener world.
At ZMDI, we truly believe that energy efficiency begins at the chip level!