Energy Efficiency – "Pink is the new green"

Our new brand visual
Our new Pink is the new green campaign is focused on energy efficiency, a hot topic that is sure to figure prominently in your business future.
What is energy efficiency? A look at Zentrum Mikroelektronik Dresden AG’s long-term experience in enabling long-term solutions.
What we mean by energy efficiency:
If a system or appliance consumes less electricity, fuel, or energy from an unconventional power source, it is energy efficient. Zentrum Mikroelektronik Dresden AG is committed to helping customers satisfy the world's growing demand for energy-efficient solutions. We do this in two ways, with:
- Application-related energy efficiency – serving applications that boost systems’ energy efficiency
- Product-related energy efficiency – manufacturing products that are energy efficient on their own
Our engineers design most of our products to save energy within the given system or help specific applications run as energy-efficiently as possible.
For decades, Zentrum Mikroelektronik Dresden AG has successfully served the sectors where energy efficiency matters most:
- Automotive
- Medical
- Industrial
- Consumer
- Communication
- White Goods
Award-winning green technologies
While many talk about greener technologies, products, and solutions, we walk the talk - as the winning of ADAC’s Yellow Angel 2009 of ZF-Lenksysteme and Frost & Sullivan’s Best Practices Award for Green Excellence and Innovation would attest.

